Wednesday, 24 September 2008

Blog smog

I'm forever adjusting my radar between the global phenomenon of inter-connected conversations facilitated by the Internet, and the microcosm that is the South Australian marketing community.

The tsunami of change has to eventually crash upon our shores.

Our isolation and ignorance is not a unique phenomenon though, as new findings from the Technorati "State of the blogosphere" report highlights.

I remember it was only a couple of years ago while I was doing some consulting for Starcom that we had a representative from Google in to share with the planning team some of their products and services offerings.

"I never click on links on Search Engines", was the defensive cry from the room.

Well someone does.

Business Week this week just published its Top 25 "Web's Most Influential People " report, and although they're only No 5., they talk about their key task managing the breakneck growth of the company, now comprising more than 18,000 employees and expecting $16.2 billion in sales this year - up 53%. 

Even the declining economy has not yet seemed to slow its dominance in Web search and search-based advertising. 

But that very success is creating challenges, namely a backlash against their increasing power online from competitors, advertisers, and government regulators. Now, their main job will be convincing the world they mean it when they spout their informal corporate motto, "Don't be evil."

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