When it comes to discussions about email marketing I often get asked the same question: What is the average click through rate?
Without wanting to be too flippant with the standard 'piece of string' comparison, its important to get past what the Average Joes (or Joneses) are up to. Benchmarking is one thing, but in the world of digital media the cost of entry is so low, and the quality of measurement data so high, that there's no real excuse for not putting a toe in the water and creating your own INTERNAL benchmark. Then all you need to do is test some variables, look at the results, and apply the information in a cycle of continual improvement.
In a blog post at Email Insider, Jordan Ayan notes that 'industry average' metrics can be so broad a range as to be totally useless, and that companies should look in their own backyard to find that starting comparison. Trust your own stats, and improve on them from there.
Wild Turkey Music 101 returns for year three
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Wild Turkey’s music platform, Wild Turkey Music 101, is returning for its
third year. The announcement: Wild Turkey has announced the return of their
awa...
10 hours ago
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