Monday 17 December 2007

A nice digital/enviro combo

Here's a little something close to our hearts on two fronts: someone using the power of digital media to make a point about climate change. Interesting from another perspective too - 'dumbing down' the argument to appeal to the lay person - which in terms of the science of the issue, most of us still are. Tell me to get off my soap box at your leisure, and only click if you've got a spare 5 mins (the one shortfall of the video is perhaps it's length, but if you're cramming 10,000 years of climate cycles and 20 years of debate into 5mins, I guess you've done OK).


Thursday 29 November 2007

Google - the mind Boggles

Seems google releases something new every day (amazing what they can find to spend those untold billions on). Here's their latest news - Google will pinpoint your location on the mobile version of their Google Maps application, using triangulation from mobile phone towers to show where you are. Not new techonolgy conceptually, but probably the first time someone has made it available en mass in a simple usable format. We've all heard about location marketing, but what are some of the other (maybe less 'salesy', more community driven?) opportunities that this development represents?

Your thoughts? Download it yourself at www.google.com/gmm


Sunday 25 November 2007

SA Moments

Nothing like a little web 2.0 to start your day.

Getting SA Great to get behind this one was a special moment.

Wednesday 21 November 2007

Mobile mayhem...

Have you sent a text messages to your kids, signed up for football updates on your BlackBerry, started browsing mobile Web sites while waiting at the lights?

If not, you might want to consider what's happening in mobile marketing.

But if you don’t know a WAP (wireless application protocol) site from an MMS (multimedia messaging service), or have any idea what the difference is between 2G, 3G and 4G. Well you're not alone.

The South Australian creative industries are leading the country in assisting with the increase in the understanding about mobile with the successful extentition of the MEGA (Mobile Enterprise Growth Alliance) from SA to be run nationally in 2008.

If you want to know more visit megasa.org.au

Applications for 2008's program close Feb 1st.

Wednesday 24 October 2007

The Facebook Conversation

Can't help but raise the "Facebook" question when out and about. Interested in the range of responses and the 'evolution' of societies embrace of new social network tools. A great slideshow on the platform from a not-tech point of view is attached.

Thursday 27 September 2007

Great Content (with no educational relevance)

This post is less about the wonders of digital media and Web 2.0, and more about, well, the stuff we think is pretty cool. The first entry is actually from about 5 years ago, but still ranks right up there on our 'tip top' leaderboard - and it goes to show that you don't need cutting edge rendering technology and million dollar server farms to produce engaging content. Warning: contains explicit lyrics and a high level of political incorrectness.

http://www.albinoblacksheep.com/flash/end

Crank up the speakers and hit play. And stay tuned for postings from other Via Mediarites (in fact, you could go right out on a limb and subscribe to the RSS feed via the links below).

Thursday 20 September 2007

What is it about digital media?

Ever wondered what is different about the fluid digital media publishing model from the manufacturing-model' traditional media?

Here's a great clip from a Professor in the US to explain...



Get it now?

Monday 30 July 2007

Me Media

The evolution of the internet to broadband speeds, and 2.0 tools for easier publishing, fast-tracks the connections between people.

Not only can we strengthen/ broaden our networks by harnessing there real scope, we can also connect across networks based not only on who we know and what we like.

We can really strengthen our sense of self by expressing our values and beliefs in a transparent social media environment.

With shared networks and complementery values, concepts previously slow to be picked up can now race to global consciousness.

This little gem on the 'Prosumer' is a case in point