Here's a little something close to our hearts on two fronts: someone using the power of digital media to make a point about climate change. Interesting from another perspective too - 'dumbing down' the argument to appeal to the lay person - which in terms of the science of the issue, most of us still are. Tell me to get off my soap box at your leisure, and only click if you've got a spare 5 mins (the one shortfall of the video is perhaps it's length, but if you're cramming 10,000 years of climate cycles and 20 years of debate into 5mins, I guess you've done OK).
Marketing innocence lost
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Dr Mumbo is sadly familiar with the circle of enthusiastic naifs cycling
through to become grizzled marketing hacks. It used to take years. Then
months. ...
1 day ago