Sunday, 5 October 2008

When marketing goes full circle.

Planes are great to force you to read things. Whilst sitting on CX104 on my way to Hong Kong, I managed to eat up Geoff Livingston's Now is Gone  in which Executives and Entrepreneurs get a primer on Web2.0.

The foreword was written by Futureworks CEO Brian Solis, who highlights the evolution of communications that we are going through, and indeed the Darwinian, "Survival of the Fittest" regarding changing skillset of marketing professionals.

They have Podcast  a few of their discussions, but what struck me the most about his observations were how similar they were my mantra to our guys that:
Listening is marketing
Participation is marketing
Media is marketing, and
Conversations are marketing

Markets, like the flourishing Farmer's Markets, ARE conversations.

The growth of new SOCIAL media are just an evolution in democratising our markets so that We The People are in control.

1 comment:

Geoff_Livingston said...

Glad you liked the book. I think these are universal laws that transcend the medium, but it seems we need to be retaught them.