Sunday, 31 August 2008

Marketing Week Goes Digital. Finally.

Last week saw the Marketing Week roadshow hit town, and refreshingly, 'Digital' got it's fair (i.e. dominant) share of the speaker calendar. Themed The Marketing Revolution, 'non-traditional' communication was collectively endorsed as the future of marketing, effectively giving advertising agencies as we know them the life expectancy of a needle-sharing Baghdad mortorcyclist.

Our own CEO Anthony Coles had two speaking spots, IdeaGarden's Jenny Williams painted the big picture in her inimitable way, and industry leaders like Matt Baxter (of Naked fame) and ex Singo's MD Phil Smith underlined the opportunities available to marketers who embrace the changes we're seeing (and thanks also to Phil for adding a guest spot at our ADMA Digital Certificate course to his list of presentations - a rare opportunity for an appreciative audience).

I'd like to think that Marketing Week has galvanised a few people who've been meaning to 'join the revolution', so it will be interesting to see who in Adelaide steps up, and who falls back into the comfort zone of yesterday. Telling times ahead...

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