Google Adwords Makes a Few Changes

You might have seen some news on changes to Google's Adwords service.

In a post on the company blog, Google has advised that changes to the Quality Score metric means that ads will no longer be tagged 'inactive for search' if they don't meet a minimum bid value. What does this mean? Every ad will now remain live regardless of their maximum bid settings, but it's unlikely to have much/any positive effect on your campaign given the ad is still unlikely to rank on the first page or two. Google will also introduce a metric that indicates the minimum bid value required to be on the first page of paid listings, effectively aligning their metric to a marketing objective, rather than a nominal active/inactive setting. Quality Score will also now be applied dynamically at the time of each search, rather than in batch on setup, to enhance the user experience and ad relevance for people using the search engine.

In a nutshell, be aware of the changes but don't expect any revolutionary difference in the way you use Adwords. You still need a high Quality Score (relevance) to keep bid values low, and still need competitive bids if you want those valuable rankings near the top of the list. Pretty simple, eh?

Read more on the detail here.

Inside AdWords: Quality Score improvements