The evolution of the internet to broadband speeds, and 2.0 tools for easier publishing, fast-tracks the connections between people.
Not only can we strengthen/ broaden our networks by harnessing there real scope, we can also connect across networks based not only on who we know and what we like.
We can really strengthen our sense of self by expressing our values and beliefs in a transparent social media environment.
With shared networks and complementery values, concepts previously slow to be picked up can now race to global consciousness.
This little gem on the 'Prosumer' is a case in point
BMW puts Australian creative account up for pitch
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BMW Group has put its Australian creative account to pitch, with former
long-term agency Clemenger BBDO understood to have opted out of
recontesting the ...
15 hours ago
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