Have you sent a text messages to your kids, signed up for football updates on your BlackBerry, started browsing mobile Web sites while waiting at the lights?
If not, you might want to consider what's happening in mobile marketing.
But if you don’t know a WAP (wireless application protocol) site from an MMS (multimedia messaging service), or have any idea what the difference is between 2G, 3G and 4G. Well you're not alone.
The South Australian creative industries are leading the country in assisting with the increase in the understanding about mobile with the successful extentition of the MEGA (Mobile Enterprise Growth Alliance) from SA to be run nationally in 2008.
If you want to know more visit megasa.org.au
Applications for 2008's program close Feb 1st.
AHM hands creative and comms duties to TBWA
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Australian health insurer AHM (styled “ahm”) has handed over creative
duties to TBWA following a pitch earlier this year. The deal, which
includes social...
9 hours ago
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