Monday, 2 March 2009

Skill Up in a Downturn

It's that time of year again. In case you've been ignoring all those new year notions of self improvement for a month or two, it might be worth checking out the ADMA Certificate in Digital Marketing (of for that matter, it's original sire, the Certificate in Direct Marketing). Both are related, and having been through each of them I can honestly say both are worthwhile.

With all the hoo-hah about the technology, people often forget that digital is really just a pure form of direct marketing - the same basics apply. (As Phil Smith from IdeaGarden pointed out in last semester's course, all digital is direct, just not all direct is digital...yet..)

I also caught up with Phil's business partner Jenny Williams (p.s. the ideagarden blog is worth a read) at the ADMA board meeting in sunny Glenelg last week where part of the focus was on building on ADMA's strength in the digital space. Much is often made of industry bodies being very Sydney-centric, but I think the fact the meeting was here in Adelaide is testament to the association's commitment to supporting members and marketers from around the country.

And back to the education focus of this post, both Certificate courses start next Wednesday and run for 14 weeks if anyone is wanting to make their marketing dollar a little more accountable!

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