Thursday, 18 December 2008

Media planners twitch over new publically accessible stats tools

A few years ago I brought to the attention of a certain Media Agency the growth in online media buying in the US and Europe, allowing advertisers to access inventory on tv, radio  and in newspapers  and magazines.

Now digital publisher, Social Times , has released a new tool that allows you to look at the demographics of Facebook users in real time across countries.

Just a few minutes playing with the tool you can see the power of open accessibility to statistical data, made easy through a simple interface design.

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