There were more cliche's and acronyms than a orthodontists convention at the KM (knowledge management) Australia Conference in Melbourne today.
It seems enterprises (ie - organisations, private and Government), far and wide are looking for ways to integrate these new user-generated tools into their communications.
The KM Australia Conference has been going for 5 years now, and is the largest of its type in the Southern Hemisphere (their speal).
Some good insights from 'the Vignette dude' (Carl Jones) today about the way forward with the big guys. Funny to hear though that 90% of their clients (Fortune 500's), don't start with the simple question of what business are we in?, and what do our clients want from us?.
Just as we try to say to our clients, let's get the strategy right first, then the tools (ie - 2.0 technologies), can be selected on their merit in meeting the organisations goals.
Can't wait till tomorrows talk from those Via Media guys on their 2.0 work for DEFEEST...;-)
CommsCon: ‘We needed to be brave.’ How XXXX earned the hearts of
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Iconic Queensland beer brand XXXX has been around for 145 years, and has a
lot of pride, according to Lion’s head of marketing – core beer, Chris
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