Wednesday, 8 July 2009

Marketing Week 2009

Planning is well underway for the annual Marketing Week conference/love-in at the Holiday Inn in Adelaide - with the theme of 'A Marketing-Led Recovery' likely to generate a fair bit of interest both here and interstate.

Whether touched by the GEC/GFC/FinancialArmageddon or not, many businesses are seriously questioning the currency value of traditional marketing methods and looking for more measurable ways to connect with today's customers - whether in a B2B or B2C environment - and SA's flagship marketing event is a good place to get a rounded view on some of the opportunities available.

Marketing Week's speaker list is fairly impressive, with a lot of focus on consumer research and accountability to follow up last year's digital bent. I even heard a couple of comments last year that the event should be renamed Digital Marketing Week - which is kinda puzzling. Specialisation and niche markets are one thing, but as an industry we need to stop treating 'digital' and 'traditional' as two different animals. There will always be a place for both - digital may be on the steeper growth curve, but ultimately all clients want to know is how to make meaningful connections with their customers, regardless of the channel. And that's what Marketing Week is all about.

And in the theme of traditional marketing activity, there's a fat business lunch on the Friday. Got your tickets?

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