Fanatical Adelaide Crows supporter, Rebecca, had a real MCB (Money Can't Buy) experience on Saturday when she belted out the Crows team song arm in arm with the players after a nail biting win against the Western Bulldogs.
Rebecca was one of more than a thousand punters who risked the life of their mobile phones in a deluge of biblical proportions when she texted her entry in the Carlton Draught Text'n'Sing promotion at AAMI Stadium.
Via Media was engaged by the Crows and Fosters to manage the interactive side of a test campaign that looks like running through to season 2009 after positive feedback from club, sponsor and fans alike. With co-operation from partner 2moro Mobile, Via Media set up an inbound mobile number to capture entries, before bouncing back an unexpected voice message from superstar Crow Nathan Bock, thanking fans for their support and asking for help to get the Crows over the line in what was a tense final quarter.
Not quite the Big Ad, but targeted, relevant, timely, contextual, engaging communication. Maybe just what Fosters was after?
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