Google - the mind Boggles

Seems google releases something new every day (amazing what they can find to spend those untold billions on). Here's their latest news - Google will pinpoint your location on the mobile version of their Google Maps application, using triangulation from mobile phone towers to show where you are. Not new techonolgy conceptually, but probably the first time someone has made it available en mass in a simple usable format. We've all heard about location marketing, but what are some of the other (maybe less 'salesy', more community driven?) opportunities that this development represents?

Your thoughts? Download it yourself at www.google.com/gmm

SA Moments

Nothing like a little web 2.0 to start your day.

Getting SA Great to get behind this one was a special moment.

Mobile mayhem...

Have you sent a text messages to your kids, signed up for football updates on your BlackBerry, started browsing mobile Web sites while waiting at the lights?

If not, you might want to consider what's happening in mobile marketing.

But if you don’t know a WAP (wireless application protocol) site from an MMS (multimedia messaging service), or have any idea what the difference is between 2G, 3G and 4G. Well you're not alone.

The South Australian creative industries are leading the country in assisting with the increase in the understanding about mobile with the successful extentition of the MEGA (Mobile Enterprise Growth Alliance) from SA to be run nationally in 2008.

If you want to know more visit megasa.org.au

Applications for 2008's program close Feb 1st.