Get higher open rates with the right welcome

Here's a nice 'back-to-basics' article on email marketing from Lindsey Secord at Premiere Global Services, one of the worlds largest e-marketing technology service providers and one of Via Media's partners. Too many businesses fall into the trap of thinking that email is cheap, and if they have an opt in email list that they might as well blast every message to every person (and think of all those hours saved on segmentation and targeting strategy...)

Lindsey offers a few examples, and a number of tips you can use pretty easily in your own eDM program. Click on the link below for the full article from iMedia Connection, and please sing out if any of it needs translating into (South) Australian.

iMedia Connection: Get higher open rates with the right welcome