An article popped up in the Australian IT section yesterday that showed some interesting stats on internet use in Australia and in NZ. Nielsen Online is reporting that 80% of internet users here and across the ditch are engaged in publishing to the web (posting photos, videos, blogging etc) - not just surfing it.
The 'always on' home broadband access also seems to be responsible for a new phenomenon of 'multimedia tasking' - either working or interacting socially online while watching TV. Makes you wonder where their attention goes during the ad breaks...
Click below for the full article.
Net users multitasking in front of telly | Australian IT
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BMW puts Australian creative account up for pitch
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BMW Group has put its Australian creative account to pitch, with former
long-term agency Clemenger BBDO understood to have opted out of
recontesting the ...
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