Wednesday, 2 September 2009

Marketing Week 2009 Wrap-Up

Now that the dust has finally settled, the tattered streamers and bits of burst balloons have been picked up and the empty bottles sent off for recycling, let’s take a look back at the week that was…
But before we delve into the recap, I should take a moment to introduce myself. My name is Rob Frost and I am currently interning at Via Media. I am studying Writing and Creative Communication and UniSA and will be contributing to this blog whenever I can think of something pithy to say.

And so back to Marketing Week.

Marketers, advertisers, communicators, business managers and students of all of the above from around the country convened on Adelaide’s Holiday Inn Hotel to learn, gain inspiration, network with their peers and colleagues and, importantly, have fun. Whilst I do not have any definitive numbers at hand, I can tell you that it was a very busy conference, with many of the sessions at, or near, full capacity.

The hotel proved once again that it was more than up to the task of accommodating the throngs of attendees over the five days. Event organiser Virginia Webb, of the Australian Marketing Institute, and her team, did an absolutely magnificent job of ensuring a smooth registration process as well as keeping the break out sessions, workshops and lunches running on time.

Renowned professionals from all over Australia (and beyond) presented ideas and strategies about how the creative industries can lead a valiant charge towards recovery from the global financial meltdown.

I particularly enjoyed Malcolm Auld’s typically candid presentation (although I wasn’t the only one in the room who spotted the irony in Malcolm downplaying digital marketing trends whilst proceeding to provide, almost exclusively, digital case studies of his own recent work), as well as listening to insights from Jenny Williams and Phil Smith from Ideagarden.

I also found the presentations from Michael Ebeid (ABC) and Gus Seebeck (Network 10) fascinating as they detailed how they built up their respective media brands from conception to launch, both in the online and digital TV mediums.

Guest speaker Rod Redenbach offered some sage words during a sumptuous closing lunch: "Action beats reaction". Reactive companies miss opportunities, instead wondering what they should do and where they should go. Active companies seize opportunities and make mistakes, always learning and innovating to differentiate themselves from the competition. How did I do in his 3-second leadership test? Well, I hesitated and, to borrow from an old cliché, ‘he who hesitates is lost’. Time for action, I think.

All in all, it could be said that Marketing Week 2009 was another great success for the industry, and for Adelaide. The entire Via Media team enjoyed participating and we look forward to continuing to support the event in 2010.

Stay tuned for more blog posts and the kick off of the Via Media newsletter very soon! Please send all spelling, grammar and syntax issues to the contact details below.

Rob Frost

mobile: 0439 884 131
twitter: @robfrost618

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